Word of mouth, namely the verbal praise of people, came from communications. Afterwards, world of mouth was widely used in marketing and called world-of-mouth marketing. Traditional world-of-mouth marketing is mainly to spread product information and brand be means of mutual change of friends, relatives and so on. With the development of advanced network technology, people puts forward concept of internet world of mouth. Currently word-of-mouth marketing has become an important means of enterprise marketing, which has low cost and produces huge a great publicity. Hence, world-of-mouth marketing has an important position in marketing strategy of enterprises.
We can see that some enterprises have brought their own good benefits through world-of-mouth marketing, which promotes long-term development of enterprises. However, some enterprises have the opposite effect. The main reason is that there are some misunderstandings existing in implementation of word-of-mouth marketing or they do not master good skills. As a professional manufacturer of mining crushers, Henan Hongxing Mining Machinery Co., Ltd. will analyze misunderstandings existing in spread of word-of-mouth marketing and the correct skills.
Currently, misunderstandings of word-of-mouth marketing of enterprises are: firstly, the enterprise can obtain good word of mouth as long as they spread. Basis of good word of mouth is superior product quality. Products with poor quality will never form good word of mouth. Secondly, ignore existence of negative word of mouth. If the negative word of mouth is handled improperly, it will have bad influence on enterprises, which will even change the good evaluation and reorganization of customers to enterprises. Thirdly, ignore authenticity of content of communication. To ensure authenticity of communication content is the most basic moral that the enterprises should follow. To Fabricate word of mouth will not only cannot achieve the desired effect, but also damage brand image and reputation of enterprise.
Word-of-mouth marketing of enterprise should also master correct skills in addition to avoid these misunderstandings. Firstly, the story spread. A story with rich emotions is more able to attract the attention of customers and remembered by customers, thus making your and enterprises products never being forgot by customers. Secondly, pay attention to details. Detail is always the important factor affecting word of mouth of customers. An insignificant detail can make customers trust and recognize the enterprises or case antipathy of customers. lastly, provide considerate service. Service also plays an important role in spread of world of mouth. Considerate and meticulous service can create good word of mouth for brand or products, thus bringing more potential customers for enterprises. Hence, enterprises should pay sufficient attention to importance of word-of-mouth marketing and use correct methods on the basis of correct understanding, thus bringing unexpected marketing effect for enterprises.
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